Author: Chris Derry

For the past eight years, Chris has served as Sales Executive in Residence for the Marketing Department at Western Kentucky University. A lifelong salesman and entrepreneur, he enjoys preparing his students for a career in professional sales so they can live prosperously anywhere in the world, as long as they embrace the mantra, “It's not about you. It's about them.” Chris and his wife, Nancy, live on a 25-acre farm outside Bowling Green, Kentucky. They love spending time with their two dogs and two cats, raising cane periodically, and enjoying a good life.

The 9 Reasons Why Delivery is King Over Content

What’s more important in preparing for your big presentation: what you say or how you say it? Ask the audience who first cheered for…